![]() Whether you're a public relations professional for a large corporation or an entrepreneur creating your own business, you might create a press release in your career. Related: What Are Press Releases? (With Definition and Importance) Why use a press release template? These topics can include:Īnnouncing a new hire or an important promotionĭistributing news about an award the company won Although the primary goal of a press release is marketing and exposure, companies may write a press release on several topics. You can distribute press releases to the news media because it's a common way for businesses to grow their reputation and build relationships with various communities. The primary function of a press release is to bring attention to a company and create positive publicity among consumers. In this article, we discuss what the purpose of a press release is, review the benefits of using a template, explain how to create a press release and offer a template and an example to help you write your own. Understanding how to write a strong press release can help generate business or develop a positive reputation for a company. Press releases are informative and short enough to hold the attention of the average consumer. ![]() ![]() A common technique for generating attention around a business is a press release, which is a short news story announcing official information to the media. ![]()
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December 2022
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